Facilitators and barriers
Privacy supported
User's information kept private
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Immediate benefit
User perceives use of service will deliver benefits quickly
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Saves money
User saves money by using the service
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Comprehensive information
User perceives service provides sufficient information
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Farmers respected
User feels respected by the service
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Learning supported
User perceives service could increase user's knowledge
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Service benefits conveyed
User understands service's value proposition
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Improve transparency
User perceives use of service will enable them to monitor other agricultural organisations and professionals
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Incentives
Incentives to use the service (unrelated to its core function)
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Market access sensitive
Aligned with user's constraints regarding access to markets for farm produce
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Extension access sensitive
Complements users' level of (in)access to formal and non-digital Extension service(s)
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Localizes or site-specific
Service and/or its content adapted to user's geography
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Labour access sensitive
Aligned with user's constraints regarding access to labour
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Bundled service
Multiple service types delivered to farmers as one service
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Saves time
User saves time by using the service
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Information reliability
User perceives service information to be reliable
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Capital access sensitive
Aligned with user's constraints regarding access to capital
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Trust (general)
User trusts the service (unspecified how)
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Motivation supported
Use increases user's motivation
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Flexible applicability
User perceives service to be transferable across multiple use cases
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Saves travel
User travels less by using the service
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User involvement
User involved in supply of the service
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Discussion supported
Service helps user discuss service and its content with real people
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Choice supported
Service offers user multiple options
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Relatable source
User perceives supplier of service to be relatable
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Credible source
User perceives supplier of service to be credible
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Input access sensitive
Aligned with user's constraints regarding access to agricultural inputs
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Interactive
Responsive to user input
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Ease of testing
User can quickly and cheaply test using service and/or its content on a small-scale
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Grow professional network
User perceives use of service could develop new connections with other agricultural professionals
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Constraint sensitive (general)
Aligned with user's constraints (unspecified how)
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Priority sensitive (general)
Aligned with user's priorities (unspecified how)
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Service sustained
Service supply is sustained over time
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Organizational support
Organizational_support
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Mobile network affordability
User can afford to mobile network costs required to use service
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Device quality
User can access device of required quality to use service
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Electricity access
User can access electricity required to use service
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Mobile network availability
User is located where there is an available mobile network with speed and reliability required to use service
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Aware of DEAS
User aware of service's existence
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Device access
User can access device at required time to use service
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Culturally sensitive
Aligned with user's culture
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Community support
User received assistance to use service from members of their community
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Involuntary use
User perceives use of service is compulsory
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Ease of sharing
User perceives service to be easy to share with people in user's social network
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Embarrassment avoided
User perceives service to not create a risk of embarrassment
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Maintain relationships
User perceives use of service could improve user's personal relationships
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Improve status
User perceives use of service could increase user's social status
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Speed of use
User perceives use of service to be not overly time-consuming
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Multiple digital interfaces
User perceives they can access the service via more than one digital interface
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Familiar language
User understands the language(s) used by the service
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Visual interface
Service's digital interface is visual
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No technical bugs
Service free of technical bugs
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Social network access
Extent to which user is socially connected to other people that can facilitate use of the service
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Ease of first use
User perceives their first use of the service to be easy
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Familiar terminology
User understands the terminology (including metrics and technical terms) used by the service
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Reminders
Service reminds users of information they are already familiar with and at relevant times
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Familiar service or interface
User perceives service and/or it's digital interface to be familiar
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Digital illiteracy sensitive
Aligned with user's skill-level operating digital devices
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Affordable use cost
User perceives service fee to be affordable
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Ease of use (general)
User perceives service to be easy to use (unspecified how)
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Math calculations facilitated
User avoids performing mathematical calculations by and/or when using the service
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Aesthietic interface
User perceives service's digital interface(s) to be aesthetically pleasing
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Timelines
User perceives service to be supplied at relevant times of day and/or season
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Entertaining
User perceives service experience to be entertaining
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How to use explained
User perceives adequate explanation supplied regarding how-to-use the service
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Ease of payment
User perceives service to be easy to (re)subscribe to
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Ease of reference
User perceives service content to be easy to refer to on-demand
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Password not required
User does not need to remember a password to use service
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Eyesight sensitive
Aligned with user's eyesight constraints
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Updated content
Content provided by service is refreshed
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Constaint sensitive (general)
Aligned with user's constraints (unspecified how)
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Spam avoided
User is not disrupted by service at undesired times
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Illiteracy sensitive
Aligned with user's (in)ability to read and write
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Human support
Service's digital interface is complemented with support for users from a real person (remotely and/or in-person)
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Ease of interpretation
User perceives service and its content to be easy to understand
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